Arletta was created with one idea in mind; to be the premier provider of field and waste services in the Delaware Valley, so Idea Lab Digital created a clean-looking logo: We bookended the logotype with the letter “A”, and its extended crossbar bridges the mark from beginning to end, just as Arletta is a full service company from start to finish. This also helps the viewer subconsciously remember the uniquely named company. The scope of this project also included designing Arletta's corporate identity package and a traditional sales sheet. In addition, ILD designed and developed Arletta’s mobile-friendly (responsive) website. This is just the beginning for Arletta, located in Moorestown, New Jersey — powered by solid branding and the regions most technologically advanced fleet of waste transportation.
Client: Arletta Resource Recovery
Project: Branding, Print Design & Website Development